Referencias

https://www.iebschool.com/blog/estrategia-push-y-pull-en-marketing-marketing-digital/

https://www.unir.net/empresa/revista/matriz-bcg/

https://robertoespinosa.es/2015/05/31/matriz-de-ansoff-estrategias-crecimiento/

https://clubdeltrade.com/blog/que-es-el-merchandising/

http://repositori.uji.es/xmlui/bitstream/handle/10234/49394/s74.pdf

https://www.certus.edu.pe/blog/que-es-cadena-